Call Tracking enables you to track calls out of your website and know precisely what marketing activity brought them whether it was from another website, Google or your own paid search effort.
So no more will you need to guess how your caller has discovered you.
Why you want Call Tracking
Call tracking is an essential tool for any company that spends money on advertising across multiple stations. Clients with AdWords possess an inborn need to track the calls that relate to their keywords, to be able to comprehend which keywords provide call conversions. phone tracker Without visibility of call conversions, it’s simply not feasible to figure out if your investment from the keywords on your portfolio is providing value or not. Is just tracking AdWords call conversions enough?
Most clients are looking to track not just PPC, but additionally SEO, Display, Affiliates, Social Media as well as Offline campaigns such as TV, Direct Mail, Radio, Print media & trade show traffic not to mention Bing PPC traffic. This is where the energy of a 3rd generation phone tracking system such as Call Conversions Tracking comes from, since it allows you to realize your ROI for every one of these vital channels not only Google PPC. This is essential actionable data allowing you to optimise the efficacy of each of your marketing channels, crucial to the success of any business.